Warning: mysqli_num_rows() expects parameter 1 to be mysqli_result, boolean given in /var/www/websm.org/www/main/Skeleton/menus.php on line 236

Warning: mysqli_num_rows() expects parameter 1 to be mysqli_result, boolean given in /var/www/websm.org/www/main/Skeleton/menus.php on line 309

Warning: mysqli_num_rows() expects parameter 1 to be mysqli_result, boolean given in /var/www/websm.org/www/main/Skeleton/menus.php on line 366

Warning: mysqli_num_rows() expects parameter 1 to be mysqli_result, boolean given in /var/www/websm.org/www/main/Skeleton/menus.php on line 368

Warning: mysqli_fetch_assoc() expects parameter 1 to be mysqli_result, boolean given in /var/www/websm.org/www/main/Skeleton/menus.php on line 375

Warning: mysqli_num_rows() expects parameter 1 to be mysqli_result, boolean given in /var/www/websm.org/www/main/Skeleton/menus.php on line 436

Warning: mysqli_num_rows() expects parameter 1 to be mysqli_result, boolean given in /var/www/websm.org/www/main/Skeleton/menus.php on line 910

Web Survey Bibliography

Title Discovery-oriented consumer research
Author Wells, W. D.
Source Journal of Consumer Research, 19, 4, pp. 489-504
Year 1993
Access date 20.04.2013
Abstract

The Journal of Consumer Research and the Association for Consumer Research initiated a new discipline, intended to embrace divergent topics, methods, concepts, data, motives, partners, and ideas. Over the years, that vision has faded. Now the discipline faces inward, toward a narrower range of issues, and away from the real world. Five guidelines seek to redirect the discipline toward its original goals. These guidelines advocate wider horizons, a larger audience, a different talent mix, more emphasis on discovery, more attention to consumers, and more single-minded dedication to meaningful results.

Access/Direct link

Homepage (Abstract)/ (Full text)

Year of publication1993
Bibliographic typeJournal article
Print

Web survey bibliography (8390)

Page:
Page:


Warning: Unknown: write failed: No space left on device (28) in Unknown on line 0

Warning: Unknown: Failed to write session data (files). Please verify that the current setting of session.save_path is correct (/var/lib/php5) in Unknown on line 0