Web Survey Bibliography
The Journal of Consumer Research and the Association for Consumer Research initiated a new discipline, intended to embrace divergent topics, methods, concepts, data, motives, partners, and ideas. Over the years, that vision has faded. Now the discipline faces inward, toward a narrower range of issues, and away from the real world. Five guidelines seek to redirect the discipline toward its original goals. These guidelines advocate wider horizons, a larger audience, a different talent mix, more emphasis on discovery, more attention to consumers, and more single-minded dedication to meaningful results.
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Web survey bibliography - 1993 (8)
- Estimating the effect of incentives on mail survey response rates: A meta-analysis; 1993; Church, A. H.
- The biasing effect of scale-checking styles on response to a Likert scale; 1993; Friedman, H., Herskovitz, P. J., Pollack, S.
- SUMI: the Software Usability Measurement Inventory; 1993; Kirakowski, J., Corbett, M.
- Generalized raking procedures in survey sampling; 1993; Deville, J. C., Sarndal, C. E., Sautory, O.
- Discovery-oriented consumer research; 1993; Wells, W. D.
- Case Management and Communications for Computer Assisted Personal Interviewing; 1993; Nicholls II, W. L., Kindel, K. K.
- The Use of CAPI for Attitude Surveys: An Experimental Comparison with Traditional Methods; 1993; Martin, J., O'Muircheartaigh, C., Curtice, J.
- Management of Computer Assisted Interviews in the Netherlands; 1993; Hofman, P. M. B., Keller, W. J.