Web Survey Bibliography
Title Targeting Audiences On The Internet
Author Cheyne, T. L., Ritter, F. E.
Source Communications of the ACM, 44, 4, pp. 94-98
Year 2001
Database EBSCOhost
Access date 10.06.2004
Abstract This article focuses on the usefulness of Internet surveys. Internet surveys are cheaper and faster to carry out than postal surveys, and their electronic format facilitates analysis. Research results via the Internet can be collected around the clock from individuals who may be difficult to contact or unwilling to participate using traditional research methods. Incentives can be useful for conducting Internet surveys, and many see an exchange culture emerging, because Internet users may not be willing to give personal information without getting something in return. Posting on newsgroups may be a good method to recruit participants for online focus groups, where large numbers are not required, but characteristics of respondents are important. Using banner ads on appropriate sites can successfully target survey respondents. The main drawback of targeting survey respondents via the Internet is the anonymity of respondents. Multiple submissions can also be a problem as they invalidate data, and on the Internet they may be easier to create. Researchers must keep practical and ethical issues in mind when searching for survey respondents over the Internet.
Access/Direct link EBSCOhost (abstract)
Year of publication2001
Bibliographic typeMagazine article
Web Survey Bibliography - 2001 (349)
- Ethics and the Internet: Issues Associated with Qualitative Research; 2001; de Lorme, D. E., Sinkhan, G. M., French, W.
- Demographic and motivation variables associated with Internet usage activities; 2001; Teo, T. S. H.
- The Mind Over the Web: The Quest for the Definition of a Method for Internet Research; 2001; Riva, G.
- Developing usable Web sites - a review and model; 2001; Cunliffe, D. V.
- The External Ethics Audit: A Guided Experience in Self-Directed Web Inquiry; 2001; DuFrene, D. D.
- An Online Data Web Site for Internet Research: Some Features and an Example; 2001; Robinson, J. P., Neustadtl, A., Kestnbaum, M.
- Proctor & Gamble Readies Online Market-Research Push; 2001; Heun, C. T.
- A critical exploration of face-to-face interviewing vs. computer-mediated interviewing; 2001; Curasi, C. F.
- Eureka! Future of b-to-b research is online; 2001; Lamons, B.
- Make the call: Online results are mixed bag; 2001; Miller, T. W.
- Defining the Benefits of Online Medical Market Research; 2001; Brody, J. K.
- The good, bad and unknown of Internet focus groups; 2001; Strempel, D.
- Medical internet ethics: a field in evolution; 2001; Dyer, K. A., Thompson, C. D.
- The Internet and opinion measurement: surveying marginalized populations; 2001; Koch, N. S., Emrey, J. A.
- Online Polling and Survey Research; 2001; Feld, K. G.
- Study invitations; 2001; Dalley, C.
- A Primer on Internet Organizational Surveys; 2001; Simsek, Z., Veiga, J. F.
- Targeting Audiences On The Internet; 2001; Cheyne, T. L., Ritter, F. E.
- Mail and Internet Surveys (Book Review); 2001; Faubion, C. W., Andrew, J. D.
- Implications of Internet Technology for Medical Sociology in the New Millennium; 2001; Cotten, S. R.
- Simple Surveys; 2001; Anonymous
- Post for Pay; 2001; Farmer, B. E.
- Ctchiropractic.com a useful site (with a few kinks); 2001; Campbell III, D.
- More Web Info; 2001; Quinn, M. L.
- A Free Web TV for Your Thoughts; 2001; Longstreth, A.
- Opinion Interview; 2001; Bond, M.
- The Virtual Consumer; 2001; Dahan, E., Hauser, J. R.
- Cyber-Mothers: Online Synchronous Interviewing using Conferencing Software; 2001; O' Connor, H., Madge, C.
- The Internet Matters: Exploring the Use of the Internet as a Research Tool; 2001; Illingworth, N.
- Internet users' adoption of Web retailing: user and product dimensions; 2001; Fenech, T., O'Cass, A.
- Online business education in the twenty-first century: an analysis of potential target markets; 2001; Evans, J. R., Haase, I. M.
- Combining Electronic and Traditional Survey Administration for a Competitive Advantage; 2001; Rosen, S., Cruzen, D., Waller, V.
- Market Research and the Evolution of Internet Services at Statistics Canada; 2001; Roy, D.
- Using Online Panels For Superb Feedback; 2001; Sharp, R.
- Channel 4 Website Development Case Study; 2001; Shaw, R.
- Technical and Legal Approaches to Unsolicited Electronic Mail; 2001; Sorkin, D. E.
- SuperCollect: a system for data capture using Internet; 2001; Stol, H. R.
- Measuring and Reporting Sources of Error in Surveys; 2001; Subcommittee on Measuring and Reporting the Quality of Survey Data. Federal Committee on Statistical...
- New data collection techniques. Hip or hype?; 2001; Tassabehji, R., King, R., Sudbury, M.
- Comparing Random Digit Dial Surveys With Web Surveys: The Case Of Health Care Consumers In California...; 2001; Berry, S., Zapert, K., Payne, S., Payne, L., Sanstad, K., Marcus, S., Spranca, M., Kan, H., Turner,...
- The Internet and the IMF Dissemination Standards Bulletin Board: Leveraging New Technology to Increase...; 2001; Carson, C. S., DiCalogero, R., McKee, J., Esfandiary, D. S.
- Estimating reliability and validity of measuring egocentric social networks; 2001; Kogovsek, T.
- Web versus Mail Questionnaire for an Institutional Survey; 2001; Lozar Manfreda, K., Vehovar, V., Batagelj, Z.
- Quantifying and Correcting Unit Nonresponse-Errors in Online-Surveys; 2001; Lukawetz, G.
- Measuring The U.S. Digital Economy: Theory and Practice; 2001; Mesenbourg, T. L., Atrostic, B. K.
- The Measurement of Life Histories through the Internet; 2001; Sikkel, D.
- A spectrometer in the bedroom—the development and potential of internet-based experiments; 2001; Cartwright, H. M., Valentine, K.
- Response Differences from Internet-enabled Respondents in Surveys Fielded via Internet and via Mail; 2001; Park, J. M.
- Using web research technology to accelerate innovation; 2001; Pawle, J., Cooper, P.
- A Guide to Best Practice in Online Quantitative Research; 2001; Poynter, R.