Web Survey Bibliography
The chapter is aimed at showing the Wall of Pictures Web protocol for conducting mixed research in social sciences. There is a rising interest in some alternative research protocols integrating qualitative and quantitative approaches. However, what is missing are concrete illustrations and some methodological guidelines. Thanks to recent Internet survey technologies, we are able to “bridge the quantitative-qualitative divide” and benefit from the blending combination of spontaneous unstructured data, which is later recoded and processed on a large number of cases. Implemented within the Coberen European consumers’ survey, and utilising a combination of multimedia and interactive technological devices, the wall of pictures outcomes has shown some promising perspectives, which are presented and discussed in the chapter.
IGI Global Homepage (abstract) / (full text)
Web survey bibliography - In Sappleton, N. (ed.): Advancing Research Methods with New Technologies. IGI Global. (5)
- History of Technology in Research; 2013; Sahu, C.
- The E-Interview in Qualitative Research; 2013; Bampton, R., Cowton, C., Downs, Y.
- Methodological Considerations of Qualitative Email Interviews; 2013; Nehls, K.
- Best Practice in Online Survey Research with Sensitive Topics; 2013; Kays, K., Keith, T. L., Broughal, M. T.
- Reducing Response Burden for Enterprises Combining Methods for Data Collection on the Internet; 2013; Vik, T.