Web Survey Bibliography
This study addresses the issue of the relation between the number of response categories used in survey questions and the quality of measurement. Several hypotheses, derived from relevant theory and research, are tested through a comparison between 7- and 11-category rating scales used in the 1978 Quality of Life Survey. One hypothesis derived from information theory, that rating scales with more response categories transmit a greater amount of information and are therefore inherently more precise in their measurement, is strongly supported. A second hypothesis, that questions with greater numbers of response categories are more vulnerable to systematic measurement errors or shared method variance, is rejected. This study supports the conclusion that questions with more categories are both more reliable and more valid.
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Web survey bibliography - 1997 (23)
- Reinterview: A tool for survey quality improvement; 2007; Feindt, P., Schreiner, I., Bushery, J.
- World-Wide Web survey research made easy with WWW Survey Assistant; 1997; Schmidt, W. C.
- Getting a foot in the electronic door Understanding why people read or delete electronic mail; 1997; Tuten, T. L.
- Internet marketing research: resources and techniques; 1997; Forrest, E.
- Feeling thermometers versus 7-point scales. Which are better?; 1997; Alwin, D. F.
- Electronic methods of collecting survey data: A review of E-research; 1997; Tuten, T. L.
- Editing of survey data: How much is enough?; 1997; Grandquist, L., Kovar, J. G.
- Designing rating scales for effective measurernent in surveys; 1997; Krosnick, J. A., Fabrigar, L. R.
- Some Considerations for Conducting an Electronic Mail Study with University Students; 1997; Williams, A. N., Morphew, C. C., Nusser, S. M.
- Some Considerations for Conducting an Electronic Mail Study with University Students; 1997; Williams, A. N., Morphew, C. C., Nusser, S. M.
- The Effect of E-Personality on Research Results; 1997; MacElroy, B.
- Search no Further. Yahoo!'s Audience Analysis Project - A Case Study; 1997; Kottler, R. E.
- The Internet: Access grows, policies lag; 1997; Frost, M.
- Research and the Internet: An e-mail survey of sexual orientation; 1997; Sell, R. L.
- The Effect of New Data Collection Technologies on Survey Data; 1997; Nicholls II, W. L., Martin, J.
- Update on the Internet Usage Survey; 1997; Bremer, J.
- A study of factors affecting responses in electronic mail surveys; 1997; Good, K. P.
- On-line focus groups: four approaches that work; 1997; Jacobson, P.
- Are Internet surveys ready for prime time; 1997; Davis, G.
- Conducting On-Line Focus Groups: A Methodological Discussion; 1997; Gaiser, T. J.
- Internet research: still a few hurdles to clear; 1997; Weissbach, S.
- Using the Internet for quantitative survey research; 1997
- Internet surveys: Does WWW stand for "Why waste the work?"; 1997; Eaton, B.
- Assessing Student Attitudes: Computer Versus Pencil-and-Paper Administration; 1997; Antons, C. M., Dilla, B. L., Fultz, M. L.