Web Survey Bibliography
Title Qualitative, quantitative methods combine for best online research
Author Kim, S.
Source Sell!ng, pp. 1-2
Access date 10.06.2004
Abstract Focuses on the benefits of combining qualitative and quantitative methods in online market research. Background on the first generation of online market research solutions; Importance of using the Internet in research; Limitations of quantitative and qualitative research.
Access/Direct link EBSCOhost (full text)
Bibliographic typeMagazine article
Year of publication2003