Web Survey Bibliography
Title Label versus position in rating scales
Author Friedman, H., Leefer R., J.
Source Journal of the Academy of Marketing, 9, 2, pp. 88-92
Year 1981
Access date 04.05.2013
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Homepage (Abstract)
Year of publication1981-1985
Bibliographic typeJournal article
Full text availabilityFurther details
Web survey bibliography - 1981-1985 (8)
- Questionnaire Design Activities in Government Statistics Offices; 1985; Sudman, S., Cowan, C. D.
- Cognitive science and survey methods; 1984; Tourangeau, R.
- Category ratings and the relational character of judgment; 1983; Parducci, A.
- Effect on Weighting Adjustments on Estimates From a Random-digit-dialed Telephone Survey; 1982; Botman, S.L.; Massey, J. T.; Shimizu, I.M.
- Asking questions: A practical guide to questionnaire design; 1982; Sudman, S., Bradburn, N. M.
- Application of multi-attribute utility theory to measure social preferences for health states; 1982; Torrance, G. W., Boyle, M. H., Horwood, S. P.
- Question & answers in attitude surveys. Experiment of question form, wording, and context; 1981; Schuman, H., Presser, S.
- Label versus position in rating scales; 1981; Friedman, H., Leefer R., J.