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Web Survey Bibliography

Title Machines that lean how to code open ended survey data
Source International Journal of Market Research, 52, 6, pp. 775-800
Year 2010
Access date 04.05.2013
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Abstract

We describe an industrial-strength software system for automatically coding open-ended survey responses. The system based on a learning metaphor, whereby automated verbatim coders are automatically generated by a general-purpose process that learns, from a user-provided sample of manually coded verbatims, the characteristics that new, uncoded verbatims should have in order to be attributed the codes in the codeframe. In this paper we discuss the basic workings of this software and present the results of experiments we have run on several datasets of real respondent data, in which we have compared the accuracy of the software against the accuracy of human coders

Year of publication2010
Bibliographic typeJournal article
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Web survey bibliography - International Journal of Market Research (46)