Web Survey Bibliography

Title Online access panels and tracking research. The conditioning issue
Source International Journal of Market Research, 49, 5, pp. 573-94
Year 2007
Access date 06.05.2013
Abstract

The authors review and assess past evidence on panel respondent conditioning and examine conditioning issues relating to the use of online access panels for tracking studies. They present a pan-European study that tracks brand awareness, image and advertising recall using the same respondents to establish whether or not conditioning is a significant factor. The implications for panel management rules to eliminate any unwelcome conditioning effects are discussed and suggestions for further research are offered.

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Year of publication2007
Bibliographic typeJournal article
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Web survey bibliography - 2007 (372)

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