Web Survey Bibliography
Title On-the-go and in-the-moment. Mobile research offers speed, immediacy
Author Pferdekamper, T.
Source Quirk's Marketing Research Review, 24, 6, pp. 52-59
Year 2010
Access date 06.05.2013
Year of publication2010
Bibliographic typeJournal article
Full text availabilityFurther details
Web survey bibliography - Pferdekamper, T. (5)
- On-the-go and in-the-moment. Mobile research offers speed, immediacy; 2010; Pferdekamper, T.
- Mobile surveys from a technological perspective; 2009; Pferdekämper, T., Batanic, B.
- Conducting Mobile Surveys: A Hands-on Introduction to an Innovative Research Mode; 2009; Pferdekämper, T., Melcher, T.
- Measurement options, measurement error, and usability in mobile surveys; 2009; Pferdekämper, T., Bosnjak, M., Metzger, G.
- Mobile Research success factors: Mode-specific measurement options, usability issues, communications...; 2009; Pferdekämper, T., de Groote, Z., Wilke, A., Metzger, G.