Web Survey Bibliography

Title Predicting the future of consumer panels
Year 2002
Access date 08.05.2013
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Abstract

The future for consumer panels is rich. The data collection experience will be richer for consumers, and the data will be richer for researchers. The challenge will be in determining how to use this data to improve a manager's understanding of his or her consumers while avoiding concerns of commodification, research rationalization, and regulation. Following a discussion of these concerns, specific recommendations for consumer panel users and researchers are outlined.

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Year of publication2002
Bibliographic typeJournal article
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Web survey bibliography - 2002 (417)

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