Web Survey Bibliography
Survey response rates have been declining over the past several decades, particularly for random-digit-dialing (RDD) telephone surveys (see de Leeuw and de Heer 2002; Steeh 1981). This trend affects research panels such as the Gallup Panel, which uses RDD methodology to recruit its members. If significant improvements in panel recruitment response rates are to be achieved, new approaches must be considered. This paper presents the findings of a mail and telephone mode experiment conducted by the Gallup Panel to analyze the individual and combined effects of incentives, advance letters, and follow-up telephone calls on the panel recruitment response rate. Study results indicate that the mail recruitment approach nets a higher panel response rate, and that the cost-effectiveness of the mail recruitment approach is significantly greater than the telephone recruitment approach. Study results also suggest that the advance letter, incentive, and telephone follow-up conditions all have independent, positive influences on the response rate; and that the groups that receive an advance letter, that receive incentives, and that receive a follow-up telephone call have higher panel recruitment response rates than the control group.
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Web survey bibliography - Rao, K. (8)
- The untold story of multi-mode (online and mail) consumer panels; 2014; McCutcheon, A. L., Rao, K., Kaminska, O.
- Should the third reminder be sent? The role of survey response timing on web survey results; 2013; Rao, K., Pennington, J.
- Surveywalls: A Breakthrough for Survey Customers or DIY Run Amok?; 2013; Wells, T., Dean, E., Rao, K., Murphy, J., Roe, D. J.
- Catch Them When You Can: Speeders and Their Role in Online Data Quality; 2011; Gutierrez, C., Wells, T., Rao, K., Kurzynski, D.
- Recruiting probability samples for a multi-mode research panel with Internet and mail components; 2010; Rao, K.
- Examining the Relationship Between Survey Response Elicitation Efforts, Response Motivation, and Satisficing...; 2009; Lee, G., Rao, K.
- “R U in the Network?!” Using Text Messaging Interfaces as Screeners for Working Cell Phone...; 2008; Buskirk, T. D., Rao, K., Callegaro, M., Arens, Z., Steiger, D. M.
- My Cell Phone’s Ringing, “Caller Unknown,” Now What? Usage Behavior Patterns Among...; 2008; Buskirk, T. D., Rao, K., Kaminska, O.