Web Survey Bibliography
Title The Internet and opinion measurement: surveying marginalized populations
Author Koch, N. S., Emrey, J. A.
Source Social Science Quarterly, 82, 1, pp. 131-138
Year 2001
Access date 11.06.2004
Abstract Objective. Problems of self-selection, selection bias, and response rates have greatly limited the use and validity of on-line surveys. This study addresses those issues by examining population data for a group of Internet users who responded to a series of online surveys, enabling the calculation of both response rate and selection bias.
Methodology. A series of surveys were posted on a gay/lesbian website. We compare demographic data collected from our study sample with national data on gays/lesbians. A logistic regression model was used to determine if differences existed between participants and nonparticipants.
Results. The study sample of gays/lesbians comported well with the national sample. Demographic characteristics of those electing to participate in the surveys and nonparticipants are practically indistinguishable. The response rate to our on-line surveys was approximately 16.4 percent, similar to that in nontargeted mail surveys.
Conclusions. The results indicate that, despite its limitations, the Internet can be a valuable medium in reaching populations difficult to identify using standard survey research techniques.
Year of publication2001
Bibliographic typeJournal article
Web Survey Bibliography - 2001 (349)
- Ethics and the Internet: Issues Associated with Qualitative Research; 2001; de Lorme, D. E., Sinkhan, G. M., French, W.
- Demographic and motivation variables associated with Internet usage activities; 2001; Teo, T. S. H.
- The Mind Over the Web: The Quest for the Definition of a Method for Internet Research; 2001; Riva, G.
- Developing usable Web sites - a review and model; 2001; Cunliffe, D. V.
- The External Ethics Audit: A Guided Experience in Self-Directed Web Inquiry; 2001; DuFrene, D. D.
- An Online Data Web Site for Internet Research: Some Features and an Example; 2001; Robinson, J. P., Neustadtl, A., Kestnbaum, M.
- Proctor & Gamble Readies Online Market-Research Push; 2001; Heun, C. T.
- A critical exploration of face-to-face interviewing vs. computer-mediated interviewing; 2001; Curasi, C. F.
- Eureka! Future of b-to-b research is online; 2001; Lamons, B.
- Make the call: Online results are mixed bag; 2001; Miller, T. W.
- Defining the Benefits of Online Medical Market Research; 2001; Brody, J. K.
- The good, bad and unknown of Internet focus groups; 2001; Strempel, D.
- Medical internet ethics: a field in evolution; 2001; Dyer, K. A., Thompson, C. D.
- The Internet and opinion measurement: surveying marginalized populations; 2001; Koch, N. S., Emrey, J. A.
- Online Polling and Survey Research; 2001; Feld, K. G.
- Study invitations; 2001; Dalley, C.
- A Primer on Internet Organizational Surveys; 2001; Simsek, Z., Veiga, J. F.
- Targeting Audiences On The Internet; 2001; Cheyne, T. L., Ritter, F. E.
- Mail and Internet Surveys (Book Review); 2001; Faubion, C. W., Andrew, J. D.
- Implications of Internet Technology for Medical Sociology in the New Millennium; 2001; Cotten, S. R.
- Simple Surveys; 2001; Anonymous
- Post for Pay; 2001; Farmer, B. E.
- Ctchiropractic.com a useful site (with a few kinks); 2001; Campbell III, D.
- More Web Info; 2001; Quinn, M. L.
- A Free Web TV for Your Thoughts; 2001; Longstreth, A.
- Opinion Interview; 2001; Bond, M.
- The Virtual Consumer; 2001; Dahan, E., Hauser, J. R.
- Cyber-Mothers: Online Synchronous Interviewing using Conferencing Software; 2001; O' Connor, H., Madge, C.
- The Internet Matters: Exploring the Use of the Internet as a Research Tool; 2001; Illingworth, N.
- Internet users' adoption of Web retailing: user and product dimensions; 2001; Fenech, T., O'Cass, A.
- Online business education in the twenty-first century: an analysis of potential target markets; 2001; Evans, J. R., Haase, I. M.
- Combining Electronic and Traditional Survey Administration for a Competitive Advantage; 2001; Rosen, S., Cruzen, D., Waller, V.
- Market Research and the Evolution of Internet Services at Statistics Canada; 2001; Roy, D.
- Using Online Panels For Superb Feedback; 2001; Sharp, R.
- Channel 4 Website Development Case Study; 2001; Shaw, R.
- Technical and Legal Approaches to Unsolicited Electronic Mail; 2001; Sorkin, D. E.
- SuperCollect: a system for data capture using Internet; 2001; Stol, H. R.
- Measuring and Reporting Sources of Error in Surveys; 2001; Subcommittee on Measuring and Reporting the Quality of Survey Data. Federal Committee on Statistical...
- New data collection techniques. Hip or hype?; 2001; Tassabehji, R., King, R., Sudbury, M.
- Comparing Random Digit Dial Surveys With Web Surveys: The Case Of Health Care Consumers In California...; 2001; Berry, S., Zapert, K., Payne, S., Payne, L., Sanstad, K., Marcus, S., Spranca, M., Kan, H., Turner,...
- The Internet and the IMF Dissemination Standards Bulletin Board: Leveraging New Technology to Increase...; 2001; Carson, C. S., DiCalogero, R., McKee, J., Esfandiary, D. S.
- Estimating reliability and validity of measuring egocentric social networks; 2001; Kogovsek, T.
- Web versus Mail Questionnaire for an Institutional Survey; 2001; Lozar Manfreda, K., Vehovar, V., Batagelj, Z.
- Quantifying and Correcting Unit Nonresponse-Errors in Online-Surveys; 2001; Lukawetz, G.
- Measuring The U.S. Digital Economy: Theory and Practice; 2001; Mesenbourg, T. L., Atrostic, B. K.
- The Measurement of Life Histories through the Internet; 2001; Sikkel, D.
- A spectrometer in the bedroom—the development and potential of internet-based experiments; 2001; Cartwright, H. M., Valentine, K.
- Response Differences from Internet-enabled Respondents in Surveys Fielded via Internet and via Mail; 2001; Park, J. M.
- Using web research technology to accelerate innovation; 2001; Pawle, J., Cooper, P.
- A Guide to Best Practice in Online Quantitative Research; 2001; Poynter, R.