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Web Survey Bibliography

Title Sampling in online surveys
Source Handbook of research on electronic surveys and measurements, pp. 90-6
Year 2007
Access date 11.05.2013

Online surveys have grown very popular in the past few years. They offer some major advantages compared to paper-and-pencil surveys. Nevertheless, they arise some difficulties when online survey methods are applied – this concerns especially sampling and the question of representation. This article introduces to the particularities of sampling in online surveys and discusses the limitation of research settings (online surveys) for achieving population representation in the research sample.

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Year of publication2007
Bibliographic typeBook section
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Web survey bibliography - Beidernikl, G. (1)