Web Survey Bibliography
Title Consumer attitudes towards Internet advertising A social contract perspective
Author Gordon, M. E., Lima -Turner, K. D.
Source International Marketing Review, 14, 5, pp. 362
Access date 11.06.2004
Abstract Advertising on the Internet can be viewed as a social contract between advertisers and Internet users. The attributes comprising this contract are: access to advertisements, placement of advertisements, message, influence on fee, and information collection. The tradeoffs consumers make among the attributes in the social contract using an online survey analyzed through conjoint analysis are examined. The findings indicate that consumer attitudes towards Internet advertising differ from many predictions about this new media.
Access/Direct link ProQuest (full text)
Year of publication1997
Bibliographic typeJournal article
Web Survey Bibliography - Marketing/business (687)
- Understanding Unit-Nonresponse in Web-based Surveys; 2001; Bosnjak, M., Tuten, T. L.
- Everything You Need To Know About Online Data Collection Regulations; 2001; Ustaran, E.
- Assessing the use of Internet surveys in the context of advertisement tracking studies: a case study...; 2001; Dossa, K. B., Williams, P.
- Consumer privacy and online marketing: Bringing the human back into the picture; 2001; Brooks, L., Airey, A.
- Probability Based Internet Surveys: A Synopsis of Early Methods and Survey Research Results; 2001; Huggins, V. J.
- Old, new make up today's surveys.; 2000; James, D.
- Marktforschung mit Online Panels: State of the Art; 2000; Goeritz, A., Reinhold, N., Batinic, B.
- Online marketing research comes of age; 2000; Rubin, J.
- Quality Control in Online Market Research; 2000; Gottfried, N.
- Internet-Based Evaluation of Tourism Web Site Effectiveness: Methodological Issues and Survey Results...; 2000; Tierney, P.
- Moving Marketing Research Activities to the Internet: A Decision Framework for Determining Value; 2000; Irons, K.
- Privacy in Market Research: Rights, Responsibilities and Remedies; 2000; Murphy, P. E.
- Global Consumer Research via the Internet: Opportunities, Challenges and Solutions; 2000; Monster, R. W., Vag, A.
- The Handbook of Online Marketing Research: Knowing Your Customer Using the Net; 2000; Grossnickle, J., Raskin, O.
- Establishing and Managing Online Research Panels; 2000; Harris, W.
- Online Data Collection - A Case Study; 2000; Hase, P., Kaplan-Sherman, R.
- Using online focus groups for e-commerce research; 2000; Johnson, W.
- It's not perfect: everyone's doing online research, but sometimes the old-fashioned methods are still...; 2000; David, K.
- The relentless rise of online research; 2000; Gray, R.
- The future of online research; 2000; James, D.
- Microsoft's Online Data Reporting Tool; 2000; Glimp, D., Tarter, J.
- Converting Web-Surveys into Actionable Results That Even the CFO Will Support!; 2000; Goodman, J., Yeomans, J.
- Tools you can trust?; 2000; West, R.
- You've got surveys; 2000; Lipke, D.J.
- Surfer, Know Thyself; 2000; Anonymous
- High-Speed Surveys; 2000; Campbell, T.
- Customer Tracking: It's Not Just Web-Site Hits; 2000; Mottl, J. N.
- E-Commerce and Marketing Research; 2000; Whaley, J.
- Using Internet to Measure Advertising Effectiveness; 2000; Wissing, A.
- The Internet and the Changing Role of Market Research; 2000; Venter, P., Prinsloo, M.
- Real-Time and Online Research Is Paying Off; 2000; Cross, R., Neal, M.
- Online Research: An Itracks Survey of Market Research and Management Consulting Firms; 2000; Vanthuyne, J., Bates, D.
- The power of online research; 2000; Taylor, H.
- Study: Bank Web Sites Are Weak; 2000; Bruno, M.
- Life/Style Online© a web-based methodology for visually-oriented consumer research; 2000; Englis, B. G., Solomon, M. R.
- Net Links; 2000; Anonymous
- Online facts, surveys made easy; 2000; Frook, J. E.
- Life (on the Internet) imitates research; 2000; Wyner, G. A.
- Modeling the Respondents' Profile in a Web Survey on Firms in Italy; 2000; Biffignandi, S., Pratesi, M.
- Conducting web based research in a business to business environment; 2000; Andrews, A.
- How your research process can help you measure and create customer satisfaction, loyalty and value via...; 2000; King, L.
- Methods to Measure Internet and Other Online Use; 1999; Diem, P.
- Measuring the Flow Construct in Online Environments: A Structural Modeling Approach; 1999; Novak, T. P., Hoffman, D. L., Yung, Y. -F.
- Merjenje elektronskega poslovanja s pomocjo vzorcnih anket; 1999; Vehovar, V.
- Survey 101 - A Complete Guide to a Successful Survey; 1999; Anonymous
- Market Research: Precision Decision. Speedy new standard in Web research feeds accuracy, privacy concerns...; 1999; James, D.
- Online Research: State of the Industry; 1999; Harmon, G.
- Measuring Electronic Commerce with Sample Surveys: The Methodological Problems; 1999; Vehovar, V.
- Taking Market Research Online; 1999; Roth, M.
- Online research. Return on Investment — Measure Your Sales, Not Clicks; 1999; Lenz, P. C.