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Web Survey Bibliography

Title Subsequent questions may influence answers to preceding questions in mail surveys
Author Schwarz, N., Hippler, H. J.
Source Public Opinion Quarterly (POQ), 59, 1, pp. 93-97
Year 1995
Access date 11.05.2013

Data of a mode experiment demonstrate that the emergence of context effects may be independent of question order under mail survey conditions. Under telephone interview conditions, substantively related questions affected responses to the target question only when asked first. However, the same questions affected responses under mail survey conditions independent of whether they preceded or followed the target question.

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Year of publication1995
Bibliographic typeJournal article
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