Web Survey Bibliography
Title The biasing effect of scale-checking styles on response to a Likert scale
Author Friedman, H., Herskovitz, P. J., Pollack, S.
Source JSM proceedings of the Survey Research Methods Section, pp. 792-5
Year 1993
Access date 13.05.2013
Full text
Abstract
A study was conducted with a sample of 208 subjects to determine whether the wording of the response categories used in a Likert scale would cause differences among responses to two types of Likert scales: a scale in which all the response categories were worded "strongly agree'', ''agree'', ''undecided," "disagree," and "strongly disagree" and a scale in which all the response categories were worded "strongly disagree'', ''disagree'', ''undecided'', ''agree," and "strongly agree." The scale consisted of ten items designed to rate student's attitudes toward their college. Results indicated that the responses to the two scales were significantly different. The scale with the "strongly agree" response category on the left side resulted in greater degree of agreement than the scale with the "strongly disagree" on the left side. This indicates the existence of a bias towards the left side of the scale.
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Year of publication1993
Bibliographic typeBook section
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Web survey bibliography (4086)
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