Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title The effect of computer-assisted interviewing on data quality: A review.
Author de Leeuw, E. D., Hox, J., Snijkers, G.
Source Journal of the Market Research Society, 37, 4, pp. 325-344
Year 1995
Access date 13.05.2013
Full text

PDF (2,5 mb)


Computer assisted telephone interviewing, and to a lesser degree, computer assisted face-to-face interviewing, are by now widely used in survey research. Recently, self-administered forms of computer-assisted data collection, such as web surveys, have become extremely popular. Advocates of computer assisted interviewing (CAI) claim that its main advantages are improved data quality and lower costs. This paper summarizes what is currently known about computer assisted data collection methods. The emphasis is on data quality and the influence of technology on the respondent.

Abstract - optional

Homepage (Abstract)

Year of publication1995
Bibliographic typeJournal article
Full text availabilityFurther details