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Web Survey Bibliography

Title DO NOT CALL: Alternatives for Contacting Wireless Subscribers for Mobile Phone Surveys
Author Buskirk, T. D., Callegaro, M., Steeh, C. G..
Source The American Association for Public Opinion Research (AAPOR) 59th Annual Conference, 2004
Year 2004
Access date 11.06.2004
Abstract The number of wireless subscribers continues to increase in the United States with nearly 148,000,000 by July, 2003. Traditional telephone frames and RDD surveys continue to be affected by increasing penetration of wireless phones. Telephone number portability also poses new challenges for telephone and wireless phone surveys. To date there have been only a limited number of surveys conducted using wireless phone frames, in part due to strict FCC guidelines. But as subscribers begin to port their wireline/wireless numbers and as the number of wireless subscribers increases, more emphasis will be placed on incorporating wireless numbers into sampling frames or on surveys conducted using frames of wireless phone numbers. As a consequence, methods of contacting subscribers via their mobile phone will become increasingly important. The recent technological advances in digital mobile phone devices being introduced are creating the potential for multiple modes of contact including: text messaging, photographic and other attachment transmissions and web mail. In fact, 92% of wireless subscribers use a digital device and could potentially be contacted using one of these alternatives. For example, a researcher could send a text message prior to phone contact alerting the subscriber of an upcoming interview. These text alerts may also be used to help the interviewers schedule “safe/appropriate” times for callbacks. Wireless phone enabled panels could also be constructed and contacted using short text polls, similar to web-enabled panels or people-meter samples. In this paper various methods of contact available to researchers conducting surveys of wireless subscribers will be introduced along with a discussion of the inherent variation in these services across the major wireless providers. Some emphasis will also be given to the effect of number portability on these options. A brief discussion of the uses and extensions of these technologies in European surveys will also be included.
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - Callegaro, M. (41)