Web Survey Bibliography
In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales.
The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them.
This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.
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Web survey bibliography - 2011 (622)
- Voice-of-the-customer marketing: A revolutionary 5-step process to create customers who care, spend,...; 2011; Roman, E.
- User agent; 2011
- Unpublisihed internal Google report on break off rates by device type; 2011; Callegaro, M.
- Toward wiser public judgment; 2011; Yankelovich, D., Friedman, W.
- The viability of crowdsourcing for survey research; 2011; Behrend, T., Sharek, D. J., Meade, A. W., Wiebe, E. N.
- The impact of cookie deletion on site-server and ad-server metrics in Australia. An empirical comScore...; 2011
- The GfK NOP Media Efficiency Panel; 2011; Moy, C., Shaw, K., Earle, B.
- The changing role of address-based sampling in survey research; 2011; Iannacchione, V. G.
- Taking the pulse of public opinion: Leading and misleading indicators of the state of the nation; 2011; Bishop, G. F., Mockabee, S. T.
- Survey paradata: a review; 2011; Nicolaas, G.
- State of mobile measurement; 2011; Gluck, M.
- Some issues in the application of latent class models for questionnaire design; 2011; Biemer, P. P., Berzofsky, M.
- Self-administered mobile surveys; 2011; Bosnjak, M.
- SDSC Announces scalable, high-performance data storage cloud; 2011
- Ratings and audience measurement; 2011; Napoli, P. M.
- Randomized response models in survey sampling. Randomized response models; 2011; Hussain, Z.
- Question evaluation methods. Contributing to the science of data quality; 2011; Madans, J., Miller, K., Maitland, A., Willis, G. B.
- Online survey research: Findings, best practices, and future research. Report prepared for the Advertising...; 2011; Vannette, D.
- Online survey research: Findings, Best practices, and future research; 2011
- New Esomar survey on use of cookies and tracking technologies; 2011
- Moving forward, building an ethics community (Panel statement); 2011; Kenneally, E., Stavrou, A., McHugh, J., Christin, N.
- Motivating voter turnout by invoking the self; 2011; Bryan, C. J., Walton, G. M., Rogers, T., Dweck, C. S.
- Mobile, webmail, desktops: Where are we viewing email now?; 2011
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.
- Mass informed consent: Evidence on upgrading democracy with polls and new media; 2011; Simon, A. F.
- Latent class analysis of survey error; 2011; Biemer, P. P.
- Knowledge Networks answers to ESOMAR's "25 Questions to Help Research Buyers"; 2011
- Just published: Forrester Wave™ of enterprise feedback management satisfaction and loyalty solutions...; 2011; McInnes, A.
- ISER working paper 2011-31. Is it a good idea to optimise question format for mode of data collection...; 2011; Nicolaas, G., Campanelli, P., Hope, S., Jaeckle, A., Lynn, P.
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Internet access quarterly update 2011 Q1; 2011
- In search of a new approach to measure newspaper audiences in Canada: The journey continues; 2011; Crassweller, A., Rogers, J., Graves, F., Gauthier, E., Charlebois, O.
- Households with Computers, Telephone Subscriptions, and Internet Access, Selected Years, 1997 - 2010; 2011
- Harvard research data security policy; 2011
- Handbook of statistical data editing and imputation; 2011; Waal, T., Pannekoek, J., Scholtus, S.
- Handbook of parametric and nonparametric statistical procedures, 5th Edition; 2011; Sheskin, D. J.
- GRE® program announces big benefits and big savings for GRE® test takers worldwide; 2011
- Google and Kantar develop measurement panel; 2011
- Going online with assessment; 2011; Burke, E., Mahoney-Phillips, J., Bowler, W., Downey, K.
- Global market research 2011; 2011
- Focus Group Methodology: Principle and Practice; 2011; Liamputtong, P.
- External preference mapping of commercial antiaging creams based on consumers' responses to a check...; 2011; Parente, M. E., Manzoni, A. V., Ares, G.
- Exploring the digital nation. Computer and Internet use at home; 2011
- Experiments for evaluating survey questions; 2011; Krosnick, J. A.
- Evaluating the usability of personal digital assistants to collect behavioral data on adolescents with...; 2011; McClamroch, K. J.
- Eurobarometer Special surveys: EB75.1 E-Communications Household Survey. Special Eurobarometer 362; 2011
- Survey Data Quality Provisions in Statistics Canada E-Questionnaire Solution: Retrospective and Perspectives...; 2011; Abiza, Y.
- Developing Electronic Questionnaire Guidelines: Issues and Challenges in a Changing Environment; 2011; Cote, A.-M., Kelly, P., Lawrence, D.
- Triton: a general tool for data collection and micro editing; 2011; Erikson, J.
- A Generalized System for Aided Development and Monitoring of Web Surveys; 2011; Torelli, R.