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Web Survey Bibliography

Title Voice-of-the-customer marketing: A revolutionary 5-step process to create customers who care, spend, and stay
Author Roman, E.
Source McGraw-Hill
Year 2011
Access date 18.05.2013
Abstract

In Voice of the Customer Marketing, Ernan Roman, the award-winning marketing guru who created the IDM (Integrated Direct Marketing) and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value. He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales.

The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them.

This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness.

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Homepage (Abstract)/ (Full text)

Year of publication2011
Bibliographic typeBook
Full text availabilityFurther details
Print
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