The cornerstone of our philosophy is “You no longer have to choose between quality and economy”.

From the top down the Probit team is made up of researchers, not sales people with no background in our industry.

We care about the quality of research methods and carefully participate in the broader research community looking to find better and more reliable ways to collect reliable samples.

We engage with our randomly recruited panelist and other respondents with respectful and responsible incentives to participate.

We are a modern solution for researchers in our field – we are experts in every mode of survey data collection (legacy methodologies thru-to cutting edge experimental designs), we are experts in custom micro-to-marco recruiting services (focus groups to large scale engagement exercises) and experts in probability sampling.