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Web Survey Bibliography

Title Comparing the Effects of Mode Design on Response Rate, Representativeness, and Cost Per Complete in Mixed-Mode Surveys Conducted in New Jersey
Author Tully, R.
Year 2013
Access date 23.05.2013

Through a meta-analysis of recent split design surveys, Medway and Fulton (2012) find that mixed mode surveys “offering concurrent Web option in mail surveys results in a significant reduction in the response rate” (p. 10). In 2011, Princeton University fielded three consecutive surveys among residents of Princeton, NJ using Web-only, concurrent Web and mail, and sequential Web and mail mode options. These surveys utilized nearly identical survey instruments as well as similar contact strategies as outlined by Dillman, Smyth, and Christian (2009). In analyzing the data, we did not find a statistically significant difference in response rates among the Web-only mode option (AAPOR RR3 50.2%) and the concurrent Web and mail option (AAPOR RR3 47.7%). However, we did find that the use of the sequential Web and mail mode option had a statistically significant higher response rate (AAPOR RR3 57.0%) than the other mode options. Our study further analyzed the impact of mode design on the representativeness of the respondent pool, the probability of joining an online panel, and the overall cost per complete. Our results showed that the use of the sequential Web and mail mode option produced a more representative respondent pool than other mode options and greater participation rate in our online panel. Additionally, the study further found that the use of the sequential Web and mail mode design produced substantial savings in the cost per complete compared to the concurrent Web and mail mode design.

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Conference Homepage (abstract)

Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityFurther details

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 68th Annual Conference, 2013 (88)

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