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Web Survey Bibliography

Title Utilizing the Web in a Multi-Mode Survey
Year 2013
Access date 23.05.2013

While there has been increasing interest in Web based surveys, little research exists regarding how the Web fits into a multi-mode survey and what techniques can be used to increase Web
participation. The presentation will focus on two populations surveyed for the National Survey of Early Care and Education (NSECE), the center based and home based providers (~12,000 cases). Both populations had a choice of completion modes, CAPI, CATI, or Web, yet the Web yielded significantly more completes than the other two modes. The NSECE utilized various mail, phone and email prompting strategies as well as incentive strategies which proved to have varying levels of success. In this paper we will investigate what led respondents and interviewers toward Web completion rather than other modes, as well as which prompting strategies were most likely to result in increased Web participation.

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Conference Homepage (abstract)

Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityFurther details

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 68th Annual Conference, 2013 (88)

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