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Web Survey Bibliography

Title The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback from online research
Year 2011
Access date 03.07.2013

The concept of “gamification” is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater depth last year. We examined the theory behind game-play, and looked at how it was being used in other fields, with the aim of discovering how we could integrate this thinking more effectively into our surveys. .This presentation assesses the impact that gamification could have on market research.

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Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations