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Web Survey Bibliography

Title Mobile devices a way to recruit hard-to-reach groups? Results from a pilot study comparing desk top and mobile device surveys
Year 2013
Access date 05.07.2013

According to numbers from Statistics Netherlands, already 50% of Dutch people in the age of 12-72 years old use mobile devices to access the Internet. This number will probably increase in a rapid pace in the next couple of years. The literature on web surveys, mode effects and visual design is still in progress, but researchers need to adapt their research strategy in order to investigate how the use of these new mobile devices affect total survey error. This research uses a mixed device survey. We compare two parallel surveys: one with a traditional web survey and one suitable for mobile devices where respondents could choose their preferred device. Data come from an online probability-based research panel of Market Response in the Netherlands. We investigate response rates, measurement error indicators and evaluation of the questionnaire in both groups. In addition, we take the use of QR codes, the transmission of GPS coordinates and feedback from other respondents into account. The goal of this research is to gain insight on how to design quality surveys in this new situation and if it is successful in recruiting hard-to-reach populations.

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Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations
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