Web Survey Bibliography

Title Web-based surveys in market and social research – Usage and needs of different user groups in the EU
Author Kaczmirek, L., Bosnjak, M., Bandilla, W., Auer, T.
Source The American Association for Public Opinion Research (AAPOR) 59th Annual Conference, 2004
Year 2004
Access date 14.06.2004
Abstract The project Web Survey Methodology Site (http://www.websm.org/) was funded by the European Union to establish an internet portal in order to address people who conduct web based surveys or do research in the field. The aim of the information portal is to gather and distribute knowledge as well as to provide a basis for communication and solutions. Early in 2003 two surveys were conducted to assess the needs of people in the EU interested or working in the field of web based surveys. More than 600 persons participated in the project’s following two surveys: an intercept survey conducted with portal visitors and an email survey conducted with the members of ESOMAR. The results provide information about the distribution of user groups and time dedicated to online surveys. Several items concerning both technical features and content of an information portal were rated according to their perceived usefulness. Open ended questions supplied data on various other information needs. Surprisingly, only a minority of the participants exclusively work in the field of online-surveys. Despite the fact of a relatively long research tradition in questionnaire design and nonresponse, a major priority was assigned to these topics. Users seek for guidance during the whole survey process, reaching from sampling and questionnaire design to technical implementation and analysis. Summarising, it becomes clear which research topics are specially demanded in practice. Additionally, areas in frequent need of consulting can be identified.
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
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Web Survey Bibliography - Bandilla, W. (46)