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Web Survey Bibliography

Title Insights into Action Profiling shopping occasions for retailers through mobile and online research
Year 2013
Access date 11.07.2013

This lively and thought-provoking presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different technology sources. The audience will be introduced to a multi layered online–mobile hybrid approach with elements of gamification - the future of insight development for product launches. Learning from this presentation will enable pioneering innovative projects and understanding how to successfully apply elements of gamification into survey design. Imagine being able to set the foundation of an innovative holistic cost effective co-created research approach that can bring a real understanding towards consumer behavior in a fun, engaging and insightful manner.

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Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations