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Web Survey Bibliography

Title Comparative analysis of data from web and face-to-face surveys. A case study on e-commerce in young people.
Year 2013
Access date 11.07.2013

In recent years, the number of users engaging in activities on Internet has been increased. Hence, alternative survey methods have been developed in order to use Internet networks as a method of collecting data [5]. Note that, a few years ago, Internet surveys were conducted by delivering questionnaires as a part or an attachment of an email message. Nowadays, these are "URL embedded" [1]: in the email there is an hypertext link to the web questionnaire. In this way, Internet enables to conduct surveys more quickly, cheaply and effectively than traditional methods. Nevertheless, different studies have highlighted that this methodology could present problems of response rate and data quality. In this paper, a survey on young people in the context of e-commerce [4] has been conducted. In particular, a questionnaire has been submitted to a sample of students relatively young and highly educated, considered to be frequently Internet user. Furthermore, results from a web and a face-toface survey has been compared in order to evaluate the differences in data quality and response rate [3,2] and assess respondents' attitude towards e-commerce.

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Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations