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Web Survey Bibliography

Title Mode effects of cognitively designed recall questions: A comparison of answers to telephone and mail surveys
Year 1991
Database Willey
Access date 24.07.2013


This chapter contains sections titled:

  •     Introduction
  •     Social Desirability and Mode Differences
  •     Cognitive Processing and Primacy vs. Recency Effects
  •     Extremeness as a Result of Context
  •     Extremeness as a Result of a “Top-of-the-Head” Response
  •     Study Design
  •     Findings
  •     Potential Gender Effects
  •     Mode Effects for Other Questionnaire Items
  •     Conclusion

Keywords: cognitive design; social desirability; mode differences; cognitive processing; top-of-the-word response

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Year of publication1991
Bibliographic typeBook section
Full text availabilityAvailable on request
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