Web Survey Bibliography
Title The Gamification of Marketing Research
Author Donato, P., Link, M. W.
Source Marketing News, 47, 2, pp. 38-42
Year 2013
Access date 01.08.2013
Abstract
The article examines the role of gamification in marketing research as marketers use online game techniques to gather information about consumers' behavior. Topics include the results of a study in which employees were asked to participate in a television viewing and gaming program, the importance of game mechanics to drive competition and reward achievements, and the challenges to gamification implementation.
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Year of publication2013
Bibliographic typeMagazine article
Web survey bibliography - Link, M. W. (16)
- Mobile Technologies for Conducting, Augmenting and Potentially Replacing Surveys: Report of the AAPOR...; 2014; Link, M. W., Murphy, J., Schober, M. F., Buskirk, T. D., Childs, J. H., Tesfaye, C.
- Measuring Compliance in Mobile Longitudinal Repeated-Measures Design Study; 2013; Link, M. W.
- The Gamification of Marketing Research; 2013; Donato, P., Link, M. W.
- Comparing Tablet, Computer, and Smartphone Survey Administrations; 2013; Wells, T., Bailey, J., Link, M. W.
- Effective e-incentive for Online Study: Comparing Branded e-Gift Card and Virtual Cash Card; 2013; Jin, T., Duan, S., Lai, J. W., Link, M. W.
- Smartphone Apps and User Engagement: Collecting Data in the Digital Era; 2012; Link, M. W.
- Oh, Just One More Thing … Leveraging “Leave-Behinds” in Data Collection; 2012; Link, M. W.
- A Direct Comparison of Mobile Versus Online Survey Modes; 2012; Wells, T., Bailey, J., Link, M. W.
- Comments on the Articles (3) - Three Key Takeaways from the Zero Bank Debate; 2009; W.Link, M. W.
- Summaries of Address-Based Sampling Presentations at the AAPOR Annual Meeting; 2009; W., Daily, G., Shuttles, D. C., Yancey, L. T., Thu Burks, A., Bourquin, C.Link, M. W.
- Addressing the Cell Phone-Only Problem: Cell Phone Sampling Versus Address Based Sampling; 2009; W., Daily, G., Shuttles, D. C., Bourquin, C., Yancey, L. T.Link, M. W.
- Transitioning from Self-Reports to Self-Installed Electronic Audience Measurement; 2008; Trussell, N., Vanno, L., Matthess, E., Bailey, J., Link, M. W.
- An Evaluation of Respondent Selection Methods for Household Mail Surveys; 2008; Battaglia, M. P., Frankel, M. R., Osborn, L., Mokdad, A., Link, M. W.
- Effects of Cell Phones in Land-Line Households; 2006; Lambries, D., Oldendick, R. W., Link, M. W.
- Can Web and Mail Survey Modes Improve Participation in an RDD-based National Health Surveillance?; 2006; Link, M. W., Mokdad, A.
- Alternative Modes for Health Surveillance Surveys: An Experiment with Web, Mail, and Telephone; 2005; Link, M. W., Mokdad, A.