Web Survey Bibliography

Title Effects of visual and aural communication of categorical response options on answers to survey questions
Year 2012
Access date 01.09.2013
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Abstract

Whether questions and answers are transmitted between interviewer and respondent by visual or aural communication can affect the responses given. We hypothesise that communication channel can affect either the respondent’s understanding of the question or the tendency to satisfice. These effects may be mediated by the cognitive ability and motivation of the respondent and by the type and difficulty of the question. We test our hypotheses using data from a large-scale controlled experiment. We find support for the notion that visual presentation improves understanding of the question and reduces the tendency to satisfice. We also find that effects are stronger for respondents of higher cognitive ability and for motivated respondents.

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Year of publication2012
Bibliographic typeReports, seminars
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Web survey bibliography - Nicolaas, G. (17)