Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Benefits of Modular Design for Mobile and Online Surveys
Source CASRO Journal, 2012-2013, pp. 37-40
Year 2012
Access date 03.09.2013

The ubiquity of the mobile device  for communication and computing ha s produced profound changes  in marketing research,and in online surveys  in particular.Researchers today  are struggling with the  challenge to deliver surveys via the respondent's device  of choice, while also maintaining a consistent research environment that produces quality data and insights.This article investigates one way to address  that challenge: breaking surveys into pieces  to create shorter respondent experiences while still garnering the same level of
in sights for clients.

Access/Direct link

CASRO Journal Homepage (abstract) / (full text)

Year of publication2012
Bibliographic typeJournal article