Web Survey Bibliography

Title Online research gets fewer Euro cheers
Author Jamieson, D
Source Marketing News, 36, 2, pp. 15
Year 2002
Database EBSCOhost
Access date 15.06.2004
Abstract

Analyzes the Internet research of the United States from a European perspective. View of Europe that the Internet is just one research tool, in addition to mail, phone, and face-to-face interviewing; Estimated value of the U.S. Internet research industry as compared to Europe; Doubts surrounding whether Internet research will ever live up to its predictions; Lack of Web-based reporting in Europe.

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Year of publication2002
Bibliographic typeJournal article
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Web Survey Bibliography - Marketing News (38)