Web Survey Bibliography

Title The good, bad and unknown of Internet focus groups
Author Strempel, D.
Source Fairfield County Business Journal, 40, 6, pp. 7-8
Year 2001
Database EBSCOhost
Access date 15.06.2004
Abstract Reports on the benefits of conducting focused group surveys on the Internet for marketers. Convenience of participation; Speed of data incorporation; Elimination of expenses for travel, food and videotaping services.
Access/Direct link EBSCOhost (full text)
Year of publication2001
Bibliographic typeJournal article
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Web Survey Bibliography - Costs (461)

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