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Web Survey Bibliography

Title Topic sensitivity and research design: effects on internet survey respondents' motives
Year 2014
Database Emerald
Access date 11.02.2014
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Purpose – The purpose of this paper is to examine the effect of topic sensitivity and the research design techniques of forced answering (FA) (i.e. cannot proceed if leave an answer blank) and response options (use of “prefer not to answer” (PNA) option) on respondent motives for participating in an internet-based survey.

Design/methodology/approach – Data were collected in a field experiment in Hong Kong using a 2󫎾 factorial design. Variables manipulated were topic sensitivity, use of FA, and response options. The dependent variables were eight specific motives which were obtained from responses to the survey participation inventory (SPI).

Findings – Topic sensitivity has a significant influence on seven of the eight motives. The use of FA does not appear to affect motives. In contrast, the use of the response option “PNA” has a significant effect on all motives except “obligation”. The SPI appears to be a viable measure to the use with Hong Kong online panellists, and perhaps with other Asian and non-Western cultures/countries as well.

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Year of publication2014
Bibliographic typeJournal article

Web survey bibliography (431)