Web Survey Bibliography

Title How Surveys Can Beef Up Your Social Media Strategy
Source SurveyMonkey
Year 2014
Access date 18.02.2014
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Abstract

If you downloaded this e-book, chances are you’re a social media professional interested in building your company’s brand, or maybe you’re an existing SurveyMonkey customer looking to expand your usage of the platform. Whether you’re a marketing newbie, a savvy social media expert or a surveying pro, you’ve probably figured out that social media is here to stay. Any company, organization or group worth its salt has tapped into the social scene by establishing its presence on major networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube. And these social media channels are on double duty. In addition to building and maintaining a company’s brand identity, they’re also a direct line of communication to your customers. Social media is important. It’s expected. It happens in real-time. And it’s up to you to use your social media channels to build relationships with your customers. Now more than ever, your audience is attentive and willing to give you immediate feedback. But how do you make sense of all this information? We bet you can guess where this is going. With a survey. And guess what? People LOVE to share their opinions. It’s why they use social media in the first place. Here at SurveyMonkey, we like to think of surveys as a conversation. A dialog occurs between survey creators and the people who take them. They provide unique feedback and valuable information, so it makes sense to start these “conversations” on your social media channels.

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SurveyMonkey (full text)

Year of publication2014
Bibliographic typeGeneric - other
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Web survey bibliography (8390)

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