Web Survey Bibliography
Title Online Research: An Itracks Survey of Market Research and Management Consulting Firms
Author Vanthuyne, J., Bates, D.
Year 2000
Access date 15.06.2004
Abstract The corporate mission of Interactive Tracking Systems, Inc. (Itracks) is to provide leading edge, Internet-based quantitative and qualitative data collection tools for market research and management consulting firms. To understand better the needs of its market research and management consulting clients and to guide its marketing plans for the cur rent year, Itracks conducted an online survey of research practitioner attitudes and expectations regarding online data collection tools and services. Itracks created a list of over 5,000 research practitioners using data from online association directories and other relevant online sources. Respondents were sent email invitations to participate in the study and offered an informational incentive: Itracks would provide real-time, online reporting of selected survey results to firms completing the survey. Respondents were also given online access to a final report at the conclusion of the study. As well as motivating participation, allowing firms online access to study data helped to ensure the validity of respondent answers. The Itracks survey provided an overview of the market research industry’s relationship with online research and a picture of the industry’s use of Internet-based research methodologies. It identified areas of concern, as well as needs for education and further inquiry. Survey results indicated that market research firms viewed online surveys and focus groups as complementary tools in the market researcher’s toolkit. While these survey results have been instrumental in shaping Itracks’ own marketing plans, they are also intended to contribute to the public debate about online research methods.
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - 2000 (225)
- The reliability and internal consistency of an Internet-capable computer program for measuring utilities...; 2000; Lenert, L. A.
- Survey of physical ergonomics issues associated with school childrens' use of laptop computers; 2000; Harris, C., Straker, L.
- Data collected on the Web; 2000; Vehovar, V., Lozar Manfreda, K., Batagelj, Z.
- What are they thinking?; 2000; King, N., Canter, S.
- Survey Says...; 2000; Sirapyan, N.
- Survey says: Affordability is key; 2000; Caton, M.
- EZSurvey gets a face-lift; 2000; Simon, B.
- Surfer, Know Thyself; 2000; Anonymous
- High-Speed Surveys; 2000; Campbell, T.
- Customer Tracking: It's Not Just Web-Site Hits; 2000; Mottl, J. N.
- Bridging the differences between social theory and technological invention in human-computer interface...; 2000; Barnes, S.
- Developing usable Web sites - a review and model; 2000; Cunliffe, D. V.
- Increasing the validity and representativeness of on-line surveys by the "closed pool"-method: Evidence...; 2000; Voracek, M.
- E-Commerce and Marketing Research; 2000; Whaley, J.
- Burning Out Internet Respondents. Avoiding the Mistakes of the Past; 2000; Willke, J., Lundy, S., Mustard, D.
- A Landmark Study of the Differences Between Mall-Intercept and Internet Interviewing from Bases; 2000; Wilke, J.
- Watch, Read, Listen or Surf? An Analysis of Mass Media and Internet Usage Among Young Americans; 2000; Willnat, L.
- The State of the Internet in Europe; 2000; Windle, R., de Langhe, E.
- Using Internet to Measure Advertising Effectiveness; 2000; Wissing, A.
- An Examination of Online Sampling Techniques; 2000; Wydra, D., Davies, T.
- Some Experimental Surveys on the WWW Environments in Japan; 2000; Yoshimura, O., Ohsumi, N.
- Understanding the Visitor: Insights from Web Site Research; 2000; Young, S.
- Impact of measurement periods on website rankings and traffic estimation: a user-centric approach; 2000; Lee, Suckkee, Leckenby, J. D.
- The Internet and the Changing Role of Market Research; 2000; Venter, P., Prinsloo, M.
- A step-by-step approach to introducing CAPI: Experiences ot the German socio-economic panel; 2000; von Rosenbladt, B.
- Real-Time and Online Research Is Paying Off; 2000; Cross, R., Neal, M.
- Online Research: An Itracks Survey of Market Research and Management Consulting Firms; 2000; Vanthuyne, J., Bates, D.
- Windows on the Future of Research; 2000; Tarter, J.
- The power of online research; 2000; Taylor, H.
- Web-Based Survey Says...; 2000; Telleria, M. D.
- Advance to the Next Level: Online Methodologies and Best Practices; 2000; Terhanian, G.
- How To Produce Credible, Trustworthy Information Through Internet-Based Survey Research; 2000; Terhanian, G.
- Standard definitions: Final dispositions of case codes and outcome rates for surveys 2000; 2000; The American Association for Public Opinion Research
- The Internet: An effective tool for nursing research with women; 2000; Thomas, B., Stamler, L. L., Lafreniere, K., Dumala, R.
- May the force be with you; 2000; Thomas, J., Denny, M.
- Report from Portland. AAPOR conference focuses on Web research; 2000; Totten, J. W.
- Use Of E-Mail And Internet Surveys By Research Companies; 2000; Totten, J. W.
- Strategies for Career Assessment Research on the Internet; 2000; Oliver, L. W., Chartrand, J. M.
- Net.Collect: Internet-Based Survey Research; 2000; Walker, D. A.
- Study: Bank Web Sites Are Weak; 2000; Bruno, M.
- New Polling Technology: Cutting-Edge Internet Surveys; 2000; Maguire, M. P., Ashford, B.
- Life/Style Online© a web-based methodology for visually-oriented consumer research; 2000; Englis, B. G., Solomon, M. R.
- Who uses the Web?; 2000; Bilan, R.
- Net Links; 2000; Anonymous
- Online facts, surveys made easy; 2000; Frook, J. E.
- Web surveys: A review of issues and approaches; 2000; Couper, M. P.
- Internet Communication and Qualitative Research: A Handbook for Researching Online; 2000; Mann, C., Stewart, F.
- Psychological Experiments on the Internet; 2000; Birnbaum, M. H.
- Validity of Web-based Psychological Research; 2000; Krantz, J. H., Reeshad, D.
- A Brief History of Web Experimenting; 2000; Musch, J., Reips, U. -D.