Web Survey Bibliography
Kantar Media in partnership with Safecount produced a test of a passive, direct, and involuntary approach for the collection of visitation behavior focused primarily on health-related websites. The approach involved a single read of available cookie data. The results were matched back to survey data that include website visitation behavior collected via respondent recall. The results did not produce strong agreement between data collected passively versus recalled. There exists attrition of cookie-based usage history as that history moves farther into the past.
Web survey bibliography - Print and digital research forum (5)
- Advantages of a global multimodal print & digital readership survey; 2013; Cour, N., Saint-Joanis, G.
- Australia: building a 21st century readership survey; 2013; Green, A., White, H.
- The new swiss national readership survey: fit for the future ; 2013; Amschler, H., Hoffmann, J.
- Less questions, more data: Revitalizing the european currency in single source affluent audience measurement...; 2011; Hartman, H.
- Linking website exposure data to survey data: A single-source solution; 2011; Krahn, J., Landi, J., Melton, E.