Web Survey Bibliography
Since the last three years TV-sets are increasingly connectable to the internet. In 2013 11% of German households had a connectable TV-set an over 50% are actually connected to the internet. Apart from various manufacturer-SmartTV-portals the standard for hybrid broadcast broadband TV (HbbTV) has the unique ability to add interactive services to the broadcasted tv-programm, such as EPG, online-video, games, additional content, interactive advertisement etc.
The first questions from a tv-broadcaster perspective are: What is the target group of such interactive services? Do HbbTV advertising campaigns have an impact on brand awareness and recognition?
From a market researcher perspective the main questions are: How can we use a SmartTV-Set with a standard-remote control to run online surveys? What kind of media and market research topics can be examined? Is it possible to measure advertisement contacts and use this information in the survey data?
Methods & Data:
The Rogator survey software G3plus was adapted to meet CE-HTML and XML specifications to enable online interviews under the HbbTV standard using only the standard TV remote control with arrow-keys and OK-button. Users were invited through a survey-button on the HbbTV start bar of four German tv stations. n = 623 finished interviews were generated within 11 days. Contacts with HbbTV campaign banners and a microsite were measured with cookies and transferred to the survey server during the interviews. The survey data was exported to and analyzed with SPSS.
Results:
On the first testing surveys, demographic information about users was gathered successfully with this new approach, as well as usage patterns and desired services. On the actual case we could clearly show the advertising effect of an HbbTV-campaign distinguishing between banner contacts and microsite visits. Along the way we could prove the road capability of HbbTV online surveys.
Added Value:
Using HbbTV for online surveys offers a completely new and seamless way to examine any media and advertising topics related to TV consumption. Any research can be done without time gaps or media breaks, usually occurring with CATI-interviews or online surveys.
GOR Homepage (abstract) / (presentation)
Web survey bibliography - General Online Research Conference (GOR) 2014 (29)
- Using Paradata to Predict and to Correct for Panel Attrition in a Web-based Panel Survey; 2014; Rossmann, J., Gummer, T.
- Targeting the bias – the impact of mass media attention on sample composition and representativeness...; 2014; Steinmetz, S., Oez, F., Tijdens, K. G.
- Offline Households in the German Internet Panel; 2014; Bossert, D., Holthausen, A., Krieger, U.
- Which fieldwork method for what target group? How to improve response rate and data quality; 2014; Wulfert, T., Woppmann, A.
- Exploring selection biases for developing countries - is the web a promising tool for data collection...; 2014; Tijdens, K. G., Steinmetz, S.
- Evaluating mixed-mode redesign strategies against benchmark surveys: the case of the Crime Victimization...; 2014; Klausch, L. T., Hox, J., Schouten, B.
- The quality of ego-centered social network data in web surveys: experiments with a visual elicitation...; 2014; Marcin, B., Matzat, U., Snijders, C.
- Switching the polarity of answer options within the questionnaire and using various numbering schemes...; 2014; Struminskaya, B., Schaurer, I., Bosnjak, M.
- Measuring the very long, fuzzy tail in the occupational distribution in web-surveys; 2014; Tijdens, K. G.
- Social Media and Surveys: Collaboration, Not Competition; 2014; Couper, M. P.
- Improving cheater detection in web-based randomized response using client-side paradata; 2014; Dombrowski, K., Becker, C.
- Interest Bias – An Extreme Form of Self-Selection?; 2014; Cape, P. J., Reichert, K.
- Online Qualitative Research – Personality Matters ; 2014; Tress, F., Doessel, C.
- Increasing data quality in online surveys 4.1; 2014; Hoeckel, H.
- Moving answers with the GyroScale: Using the mobile device’s gyroscope for market research purposes...; 2014; Luetters, H., Kraus, M., Westphal, D.
- Online Surveys as a Management Tool for Monitoring Multicultual Virtual Team Processes; 2014; Scovotti, C.
- How much is shorter CAWI questionnaire VS CATI questionnaire?; 2014; Bartoli, B.
- WEBDATANET: A Network on Web-based Data Collection, Methodological Challenges, Solutions, and Implementation...; 2014; Tijdens, K. G., Steinmetz, S., de Pedraza, P., Serrano, F.
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- Incentives on demand in a probability-based online panel: redemption and the choice between pay-out...; 2014; Schaurer, I., Struminskaya, B., Kaczmirek, L.
- The Effect of De-Contextualisation - A Comparison of Response Behaviour in Self-Administered Surveys; 2014; Wetzelhuetter, D.
- Responsive designed web surveys; 2014; Dreyer, M., Reich, M., Schwarzkopf, K.
- Extra incentives for extra efforts – impact of incentives for burdensome tasks within an incentivized...; 2014; Schreier, J. H., Biethahn, N., Drewes, F.
- Students First Choice – the influence of mobile mode on results; 2014; Maxl, E.
- Device Effects: How different screen sizes affect answer quality in online questionnaires; 2014; Fischer, B., Bernet, F.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities...; 2014; Herche, J., Adler, M.
- Mixed-devices in a probability based panel survey. Effects on survey measurement error; 2014; Toepoel, V., Lugtig, P. J.
- Online mobile surveys in Italy: coverage and other methodological challenges; 2014; Poggio, T.