Web Survey Bibliography
Title Global market research 2013
Source ESOMAR
Year 2013
Access date 09.04.2014
Full text
Abstract
Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market continues to expand.
The report includes:
- Global highlights and regional profiles for Europe, North America, Asia Pacific, Latin America, Africa and the Middle East.
- Growth data on 80 countries, with Myanmar newly added to the list.
- Country-level breakdowns of research spend by client type, project type, research method and more.
- Expert views on the questions around big data and the rise of mobile research.
- A financial overview of the top 25 market research companies.
- A review of merger and acquisition, key people moves, client wins and other industry news.
Access/Direct link
ESOMAR Homepage (abstract) / (full text)
Year of publication2013
Bibliographic typeReports, seminars
Web survey bibliography - ESOMAR (16)
- 28 Questions to Help Buyers of Online Samples; 2015; Cape, P. J.; Phillips, A.; Baker, R.; Cooke, M.; Ribeiro, E.; Terhanian, G.
- Global market research 2013; 2013
- Global market research 2012; 2012
- New Esomar survey on use of cookies and tracking technologies; 2011
- Global market research 2011; 2011
- 26 questions to help research buyers of online samples; 2008
- Using global online panels; 2008; Pearson, C., Smith, E., Ridlen, R., Zhang, H., Cooper, A
- The quest for on-line quality research; 2008; Rhall, T., Fine, B.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Web 2.0 & panels. The shift from lectures to conversations; 2006; Cook, M., Buckley, N.
- The effect of conditioning when re-interviewing; 2006; Cartwright, T., Nancarrow, C.
- Global market research 2006; 2006
- Benefits and challenges of multi-sourcing. Understanding differences between sample sources; 2006; de Gaudemar, O.
- Attitudinal differences. Comparing people who belong to multiple versus single panels; 2006; Casdas, D., Fine, B., Menictas, C.
- Assessing individual respondents' quality. An innovative scoring system; 2006; Loeb, C.,Hartmann, A.