Web Survey Bibliography
Title Identifying the real differences of opinion in social media sentiment
Author Pettit, A.
Source International Journal of Market Research, 55, 6
Year 2013
Access date 10.04.2014
Full text
Abstract
This study examined the differences in social media sentiment based on author
gender, age and country. After creating ten category-generic datasets, millions
of social media verbatims from thousands of websites were collected, cleaned
of spam, and scored into five-point sentiment scales. The results showed that
women exhibit more positive sentiment, older people exhibit more positive
sentiment, and Australians exhibit more positive sentiment, while Americans
share more negative sentiment. The differences were small but clear, suggesting
that research methodologists should apply correction factors to ensure that their
results more accurately reflect differences of opinion as opposed to differences of
word choice. Business users of social media data can be reassured that correction
factors are not required to improve the accuracy of their research.
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Year of publication2013
Bibliographic typeJournal article
Web survey bibliography (4081)
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