Web Survey Bibliography
Title Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording for online
Author Fazekas, Z., Wall, M. T., Krouwel, A.
Source International Journal of Public Opinion Research, 26, 1
Year 2014
Access date 12.04.2014
Full text
Abstract
In this article, we present results from a study of how varying e-mail ‘‘cover letters’’ in the implementation of an online survey can influence response rates. Historically, there is little evidence that the content of survey cover letters has a strong effect on response rates in off-line survey environments (Harvey, 1987), although empirical research on this question is limited and some research has pointed to small, but significant, effects due to varying letter content (see Brennan, 1992; Redline, Oliver, & Fecso, 2004). Online self-completion surveys differ from paper versions in that the link that survey targets must click on to complete the survey is embedded in the ‘‘cover letter’’ e-mail. As such, we have reason to suspect that the content of such e-mails may affect the likelihood that targets respond to the survey and influence the quality of the responses that they provide.
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Year of publication2013
Bibliographic typeJournal article
Web survey bibliography - Denmark (31)
- Representative web-survey!; 2016; Linde, P.
- Correcting for non-response bias in contingent valuation surveys concerning environmental non-market...; 2015; Bonnichsen, O.; Boye Olsen, S.
- The effect of multiple reminders on response patterns in a Danish health survey; 2015; Christensen, A. I.; Ekholm, O.; Kristensen, P. L.; Larsen, F. B.; Vinding, A. L.; Gluemer, C.; Juel,...
- Disclosure of sensitive behaviors across self-administered survey modes: a meta-analysis; 2014; Gnambs, T., Kaspar, K.
- Self-reported cheating in web surveys on political knowledge; 2014; Jensen, C., Thomsen, J. P. F.
- Improving Survey Response Rates in Online Panels Effects of Low-Cost Incentives and Cost-Free Text Appeal...; 2014; Pedersen, M. J., Nielsen, C. V.
- Online Qualitative Research – Personality Matters ; 2014; Tress, F., Doessel, C.
- Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording...; 2014; Fazekas, Z., Wall, M. T., Krouwel, A.
- Measuring Mobile Phone Use: Self-Report Versus Log Data; 2013; Boase, J., Ling, R.
- Effect of survey mode on response patterns: comparison of face-to-face and self-administered modes in...; 2013; Illemann Christensen, A., Ekholm, O., Gluemer, C., Juel, K.
- ESSnet Data: Collection for Social Surveys using Multiple Modes; 2013; Sattelberger, S., Blanke, K.
- A Framework for the Collection of Universal Client Side Paradata (UCSP); 2012; Kaczmirek, L.
- Does survey experience affect respondents’ reported level of satisfaction?; 2012; Schultz Christensen, A., Ladenburg, J.
- Efficiency of Different Recruitment Strategies for Web Panels; 2012; Hansen, K. M., Pedersen, R. T.
- “Don’t know” the difference - An experimental comparison between Web and CATI; 2011; Schielicke, A.-M., Degen, M.
- On Affordances and Technological Intersubjectivity; 2011; Vatrapu, R.
- Usability and burden measurement in online forms; 2011; Thomsen, P.
- Dynamic Data Editing in online data collection for the Vacant Positions Survey; 2011; Stax, H.-P.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Snijkers, G., Haraldsen, G., Stax, H.-P.
- Does the Inclusion of a Cost Attribute in Forced and Unforced Choices Matter? Results from a Web Survey...; 2011; Pedersen, L. B., Kjaer, T., Kragstrup, J., Gyrd-Hansen, D.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Haraldsen, G., Snijkers, G., Roos, M., Sundvoll, A., Vik, T., Stax, H.-P.
- Examination of a ’Web Mode Effect’. An Experimental Comparison of Web and Paper Based Surveys...; 2011; Shamshiri-Petersen, D., Clement, S. L.
- The impact of incentives and interview methods on response quantity and quality in diary- and booklet...; 2010; Bonke, J., Fallesen, P.
- Measuring Internet And Press Audience In The Media Convergence Era. In Search Of A New Paradigm In Researching...; 2009; Pawlak, J., Póltorak, M.
- Choosing Between Internet and Mail Survey Modes for Choice Experiment Surveys Considering Non-Market...; 2009; Boye Olsen, S.
- Using mobile phones to measure TV-broadcast quality; 2009; Wieland, J. L., Puggaard, B.
- Differential response rates in postal and Web-based surveys in older respondents; 2009; Bech, M., Kristensen, M. B.
- Response rate and completeness of questionnaires: A randomized study of internet versus Paper-and-Pencil...; 2007; Holm- Christensen, K., Hjollund, H. N., Basnov, M., Kongsved, S. M.
- The impact of material incentives on response quantity, response quality, sample composition, survey...; 2004; Goeritz, A.
- Willingness to Pay for Organic Foods: A Comparison between Survey Data and Panel Data from Denmark ; 2002; Millock, K.; Hansen, L.G.; Wier, M.; Andersen, L.M
- Online Research: Methoden, Anwendungen und Ergebnisse ; 1999; Batinic, B., Bandilla, W., Graef, L., Werner, A.