Web Survey Bibliography
Title Impact of measurement periods on website rankings and traffic estimation: a user-centric approach
Source Communication Abstracts, 23, 3
Access date 16.06.2004
Abstract Impact of measurement periods on website rankings is investigated using the data collected by a user-centric method. Their impact on the estimation of website traffic is also investigated. The findings indicate that site reach increases by approximately 71% from one day to one week and one week to four weeks, and site frequency increases by 55% from one week to one month. Site rankings are found affected not by the length of measurement periods but by the sorting criterion.
Access/Direct link JCIRA (full text)
Year of publication2000
Bibliographic typeJournal article