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Web Survey Bibliography

Title Mobile research guidelines
Year 2013
Access date 14.04.2014
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Abstract The emergence of mobile technology has transformed the way people communicate and is rapidly becoming the preferred mode of telephone communication globally. Market, opinion and social  researchers have already devised and applied numerous research approaches using mobile technology. It is the goal of these guidelines to promote standards and best practices for mobile research. These guidelines cover mobile market research and provide contemporary guidance for research organizations. They also acknowledge that mobile research occurs in a dynamic environment. Accordingly these guidelines seek to establish ethical principles that research organizations can apply to specific technologies and methods as they emerge and develop. It is important to note that these guidelines are based on the AMSRS Code of Professional Behaviour, the CASRO Code of Standards and Ethics and the MRS Code of Conduct. These codes provide a broad  foundation that covers the fundamental ethical and professional principles that govern all forms of research and separate research from marketing, sales, and advertising. This document underscores the need to maintain the distinction between market, opinion and social research, and marketing/PR activities in mobile research as in all other research modes and methodologies. Throughout these guidelines we use “must” when describing a principle that researchers are required to implement in order to comply with the AMSRS, CASRO and MRS codes previously cited. We use “should” when describing a principle that researchers may implement in different ways depending on the research design in question. This document also recognizes that governmental regulations in this area are evolving and that there may be different laws and regulations in different countries. Therefore, these guidelines are based on the principles underlying current laws and regulations in different countries with respect to privacy and data protection, and intellectual property. It is critical for researchers to comply with all applicable governmental regulations and laws and be aware that even stricter standards and rules may apply in other jurisdictions, including the regional, national or international level.  In summary, these guidelines have been written to satisfy several needs: (a) to be consistent with the spirit and intent of existing laws; (b) to reflect the industry’s ethical and professional principles set out in our professional codes and (c) to be sufficiently broad and flexible to address both current and anticipated trends in mobile research. 
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Year of publication2013
Bibliographic typeReports, seminars

Web survey bibliography - Reports, seminars (389)