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Web Survey Bibliography

Title Single source multimedia audience measurement - The Eurisko media monitor
Source ESOMAR
Year 2009
Access date 15.04.2014
Abstract

The Cross Media revolutionary Eurisko Media Monitor survey starts its third edition with further innovative solutions. This release also adopts the Dialogatore: a brand new device that GfK Eurisko has recently introduced in the Italian market. It embeds in an all-in-one tool a touchscreen computer, a barcode scanner, a voice recorder (to collect open ended), two cameras, a soundmatching meter. In the cross-media survey it is coupled with the EMM device to collect information about media exposure on a daily basis.

Access/Direct link

ESOMAR Homepage (abstract) / (full text)

Year of publication2009
Bibliographic typeBusiness material
Print
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