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Web Survey Bibliography

Title The Art & Science of Interpreting Market Research Evidence
Year 2004
Access date 22.04.2014

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions.

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Year of publication2004
Bibliographic typeBook

Web survey bibliography - 2004 (519)