Web Survey Bibliography
An experiment was conducted in which a survey questionnaire and a $1.00 incentive were sent to 200 randomly selected residents of a midwestern city. For half of the respondents, the enclosed monetary incentive was justified in a cover letter as an attempt to induce feelings of obligation to return the questionnaire (equity-salient condition), whereas for the other half of the respondents, the incentive was justified as an appreciative gesture (standard condition). Furthermore, some subjects received a short questionnaire, whereas the rest received a long questionnaire. Response rates were assessed by condition. As predicted, the equity-salient appeal produced a significantly higher response rate than the standard appeal, but only for subjects who received the short questionnaire. Results are discussed in terms of personal equity theory.
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Web survey bibliography - 1994 (6)
- The interactive effects of monetary incentive justification and questionnaire length on mail survey...; 1994; Biner, P.M; Kidd, H.J
- The Impact of Topic Interest on Mail Survey Response Behaviour; 1994; Martin, C.
- A comparison of vertical and horizontal rating scales; 1994; Friedman, L. W., Friedman, H.
- Decentralised CATI Versus Paper and Pencil Interviewing: Effects on the Results in the Swedish Labour...; 1994; Bergman, L. R., Kristiansson, K.-E., Olofsson, A., Safstrom, M.
- Audio and Video Computer Assisted Self-Interviewing: Preliminary Tests of New Technologies for Data...; 1994; O'Reilly, J. M., Hubbard, M. L., Lessler, J. T., Biemer, P. P., Turner, C. F.
- Touch-tone data entry for household surveys: Research findings and possible applications; 1994; McKay, R. B., Robon, E. L., Malik, A. B.