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Web Survey Bibliography

Title Effects of Gamification on Participation and Data Quality in a Real-World Market Research Domain
Year 2013
Access date 13.05.2014
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Gamification has become an increasingly popular way to improve user engagement and motivation, but there is currently a lack of empirical research to demonstrate that increased gamification provides these benefits. To help address this problem we designed three versions of a gamified market research survey and tested them alongside the established industry standard in a study of over 600 participants. We also highlight examples where game elements compromise respondent data, and provide design solutions that correct the problem without losing the motivational benefits of gamification. 
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University of Saskatchewan (abstract) / (full text)
Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations