Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Effects of Gamification on Participation and Data Quality in a Real-World Market Research Domain
Year 2013
Access date 13.05.2014
Full text

pdf (1.037 KB)

Abstract
Gamification has become an increasingly popular way to improve user engagement and motivation, but there is currently a lack of empirical research to demonstrate that increased gamification provides these benefits. To help address this problem we designed three versions of a gamified market research survey and tested them alongside the established industry standard in a study of over 600 participants. We also highlight examples where game elements compromise respondent data, and provide design solutions that correct the problem without losing the motivational benefits of gamification. 
 
Access/Direct link
University of Saskatchewan (abstract) / (full text)
 
Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations
Print

Web survey bibliography (4081)

Page:
Page: