Web Survey Bibliography
Title Using Internet to Measure Advertising Effectiveness
Author Wissing, A.
Source Net Effects 3, 2000
Year 2000
Access date 18.06.2004
Abstract The same fundamental conditions are required when conducting market research via the Internet as for all other types of market research. Everything required for probability theories are also required for surveys via the Internet. The respondents have to be convinced, motivated and engaged to give thoughtful responses. The following applies to a sample recruited by phone: First, the fieldwork period is shorter than for mail surveys. One or two weeks are still required – as for interviews by telephone. Secondly, a really high response rate also requires telephone reminders. Lastly, the results seem to increase when the panel is affected by negligence, wear-out or routine – i.e. panel effects, questionnaire length, fast responses and so on. Thoughtful responses appear to be more critical while not so thoughtful responses tend to overestimate evaluations.
Year of publication2000
Bibliographic typeConferences, workshops, tutorials, presentations
Web Survey Bibliography - 2000 (225)
- The reliability and internal consistency of an Internet-capable computer program for measuring utilities...; 2000; Lenert, L. A.
- Survey of physical ergonomics issues associated with school childrens' use of laptop computers; 2000; Harris, C., Straker, L.
- Data collected on the Web; 2000; Vehovar, V., Lozar Manfreda, K., Batagelj, Z.
- What are they thinking?; 2000; King, N., Canter, S.
- Survey Says...; 2000; Sirapyan, N.
- Survey says: Affordability is key; 2000; Caton, M.
- EZSurvey gets a face-lift; 2000; Simon, B.
- Surfer, Know Thyself; 2000; Anonymous
- High-Speed Surveys; 2000; Campbell, T.
- Customer Tracking: It's Not Just Web-Site Hits; 2000; Mottl, J. N.
- Bridging the differences between social theory and technological invention in human-computer interface...; 2000; Barnes, S.
- Developing usable Web sites - a review and model; 2000; Cunliffe, D. V.
- Increasing the validity and representativeness of on-line surveys by the "closed pool"-method: Evidence...; 2000; Voracek, M.
- E-Commerce and Marketing Research; 2000; Whaley, J.
- Burning Out Internet Respondents. Avoiding the Mistakes of the Past; 2000; Willke, J., Lundy, S., Mustard, D.
- A Landmark Study of the Differences Between Mall-Intercept and Internet Interviewing from Bases; 2000; Wilke, J.
- Watch, Read, Listen or Surf? An Analysis of Mass Media and Internet Usage Among Young Americans; 2000; Willnat, L.
- The State of the Internet in Europe; 2000; Windle, R., de Langhe, E.
- Using Internet to Measure Advertising Effectiveness; 2000; Wissing, A.
- An Examination of Online Sampling Techniques; 2000; Wydra, D., Davies, T.
- Some Experimental Surveys on the WWW Environments in Japan; 2000; Yoshimura, O., Ohsumi, N.
- Understanding the Visitor: Insights from Web Site Research; 2000; Young, S.
- Impact of measurement periods on website rankings and traffic estimation: a user-centric approach; 2000; Lee, Suckkee, Leckenby, J. D.
- The Internet and the Changing Role of Market Research; 2000; Venter, P., Prinsloo, M.
- A step-by-step approach to introducing CAPI: Experiences ot the German socio-economic panel; 2000; von Rosenbladt, B.
- Real-Time and Online Research Is Paying Off; 2000; Cross, R., Neal, M.
- Online Research: An Itracks Survey of Market Research and Management Consulting Firms; 2000; Vanthuyne, J., Bates, D.
- Windows on the Future of Research; 2000; Tarter, J.
- The power of online research; 2000; Taylor, H.
- Web-Based Survey Says...; 2000; Telleria, M. D.
- Advance to the Next Level: Online Methodologies and Best Practices; 2000; Terhanian, G.
- How To Produce Credible, Trustworthy Information Through Internet-Based Survey Research; 2000; Terhanian, G.
- Standard definitions: Final dispositions of case codes and outcome rates for surveys 2000; 2000; The American Association for Public Opinion Research
- The Internet: An effective tool for nursing research with women; 2000; Thomas, B., Stamler, L. L., Lafreniere, K., Dumala, R.
- May the force be with you; 2000; Thomas, J., Denny, M.
- Report from Portland. AAPOR conference focuses on Web research; 2000; Totten, J. W.
- Use Of E-Mail And Internet Surveys By Research Companies; 2000; Totten, J. W.
- Strategies for Career Assessment Research on the Internet; 2000; Oliver, L. W., Chartrand, J. M.
- Net.Collect: Internet-Based Survey Research; 2000; Walker, D. A.
- Study: Bank Web Sites Are Weak; 2000; Bruno, M.
- New Polling Technology: Cutting-Edge Internet Surveys; 2000; Maguire, M. P., Ashford, B.
- Life/Style Online© a web-based methodology for visually-oriented consumer research; 2000; Englis, B. G., Solomon, M. R.
- Who uses the Web?; 2000; Bilan, R.
- Net Links; 2000; Anonymous
- Online facts, surveys made easy; 2000; Frook, J. E.
- Web surveys: A review of issues and approaches; 2000; Couper, M. P.
- Internet Communication and Qualitative Research: A Handbook for Researching Online; 2000; Mann, C., Stewart, F.
- Psychological Experiments on the Internet; 2000; Birnbaum, M. H.
- Validity of Web-based Psychological Research; 2000; Krantz, J. H., Reeshad, D.
- A Brief History of Web Experimenting; 2000; Musch, J., Reips, U. -D.